At the end of every year, Pantone chooses a color to define the year ahead. The color choice is often incredibly apt. Last year, Viva Magenta seemed to perfectly predict the Barbiecore moment that 2023 was about to go through for the majority of the year. In 2021, Pantone chose two shades—Illuminating, a vibrant yellow, and Ultimate Grey, a classic slate—that encapsulated the hope and fear the world felt in the midst of the coronavirus pandemic.
This year, Pantone chose Peach Fuzz, a light, effervescent shade of peach. Peach Fuzz feels like the natural progression from millennial pink—it’s a bit warmer and feels more inviting.
“Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration,” Pantone shared in their announcement. “A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from.”
Keep reading for our favorite peachy beauty products to celebrate 2024’s color of the year.
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