Model Jasmine Tookes Spills Her Best Beauty Secrets

You’ve been embraced as an It girl on TikTok over the past couple of years. How would you describe your everyday approach to beauty and style?

My everyday approach to beauty is enhancing my natural features and finding those little things that make me special. When I watch beauty tutorials on my makeup looks by other people, they often try to just copy what I’m doing, but that’s not always necessarily the best thing to do. I think you should look at my videos, take your pieces from it, and spin it in a way that fits your face. For example, if my contour is sitting up here because I have a higher cheekbone, that doesn’t mean yours needs to be there. I think it’s really all about looking at yourself and figuring out the parts of your face that can be enhanced.

I take a very classic approach when it comes to fashion. One thing I always say since it’s been installed in me since I was younger is to never follow trends. A lot of the time when you follow trends, you’ll look back five years from now and wonder, “What was I thinking?!” I stay true to a really timeless style, which allows me to never look back and question the fashion decisions I’ve made in the past. I really gravitate toward classic suit blazers, nice trousers, a good belt, and having staple jewelry, which is so important to help pull an outfit together. You can have the simplest outfit on, and if you also have fabulous earrings, you look so luxe and chic. 

We can never get enough of your “get ready with me” videos, luxury shopping hauls, and photo shoots. What message do you hope to impart to your viewers and followers?

When people look at my content, I want them to feel inspired. About [my recent] luxury haul in particular, I had no idea the effect it would have on people. They instantly went out and treated themselves to amazing products! I love to be an inspiration and push people toward things that they would never ordinarily do for themselves and become what they didn’t think they could be. I also hope I can inspire people with their style and health journeys! 

I just posted about the Pressed Juicery juice cleanse that I did, and so many people responded to that saying that they wanted to step their game up and start the year off right. There were so many benefits to that cleanse! It helped with bloating and made my skin so glowy. I also hope that … the workout and fitness routines I post … can also inspire people to feel good inside and out.

How has becoming a mother shifted your self-view?

It has made me more aware of a lot of things than I was before. It’s made me become a lot more healthy because, of course, I want to give my daughter the healthiest options for when she’s eating and when she’s out and about to avoid chemicals. My approach to health and wellness has grown and improved with her in my life, which has been really interesting and fun. I love having a lot of positivity around her, so in my daily life, I try to remain super happy and positive all the time, which I have always done. Now, I think about creating a safe space and energy for her. It’s been the best journey ever! She’s the sweetest, cutest little girl, and I just can’t wait to be her mom for the rest of her life.

What are some things you’re looking forward to in 2024? Are there any projects you can share with us?

My day-to-day consists of my activewear brand, so I’m really excited for the future of that and have a lot of exciting things coming. We’re still a really small team, so it’s fun! I’m wearing a lot of hats, so it’s nice to see everything coming to life, and all of the aspirations and dreams I had for the brand are really starting to form.