In the world of organic feminine-care products, Rael has emerged as an industry changemaker. At the helm of this innovative brand is its co-founder and CEO, Yanghee Paik, whose journey from the entertainment industry to fem-tech entrepreneurship is nothing short of inspiring.
With the mission to revolutionize the feminine-care industry, the initial idea for Rael began out of frustration with the lack of clean, high-performance personal-care brands in America. Transforming their frustration into fruition, Paik and her co-founders decided to bring the advanced fem-tech products that they grew up with in Korea to the outdated U.S. market. In 2017, they took the leap and leveraged Korean manufacturing technology to launch Rael with a single product—an organic-cotton pad. Impressively, the cotton pad rapidly became the best-selling pad on Amazon, proving that the need in the market was there.
Rael’s success didn’t stop at organic-cotton pads; the brand has expanded its offerings to include a wide range of organic feminine-care products, skincare, and supplements. Throughout the growth of Rael, Paik has never lost sight of the goal to provide support in every phase of the menstrual cycle in a sustainable, holistic way. Yet before Paik became a true trailblazer in the fem-tech industry, she spent over a decade working in the entertainment world.
Growing up in Korea, she harbored dreams of making her unique mark on Hollywood. Her plan involved working as a consultant, gaining acceptance into an American grad school, and ultimately leveraging her education for a successful career in entertainment. Her ambitions led her to Harvard Business School, where she honed her business acumen, ultimately achieving the goal of becoming an executive at Disney.
Listen to the latest episode of Second Life to hear how Paik’s career path led her to make a significant difference in women’s lives. And keep scrolling to discover some of Rael’s best sellers.
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