Travis Scott is resuming his blockbuster Nike partnership with a brand new riff on the Air Coach 1, plus a capsule assortment of attire, which he launched in a comparatively shock drop on his web site this afternoon. This newest assortment, initially scheduled for launch final December, however was indefinitely postponed after the 2021 Astroworld Pageant, the place ten individuals died from accidents sustained in a large crowd crush throughout Scott’s headlining efficiency.
The Air Coach 1s, listed on the web site as obtainable solely by raffle, can be found in two colorways, “Gray Haze” and “Chocolate,” in earthy supplies like mesh, nubuck, and a ruddy corduroy. Seemingly impressed by climbing footwear, the high-top designs have retro-outdoorsy parts like patterned nylon straps and rounded twine laces, plus zippered pockets and a detachable protecting flap. They each sport backwards swooshes, a signature of Scott’s earlier Nike footwear.
Impressed by outside gear and “the workwear seen in Texas,” the attire choice consists of rain jackets, climbing pants, and fleece pullovers, a number of of which characteristic pockets designed to dam alerts going to and from a cellphone. (Whereas the gathering was possible designed prematurely of the Astroworld tragedy, the service-blocking expertise strikes a macabre observe, contemplating many concertgoers skilled misplaced cell service throughout the competition final November.)
In early 2020, Yu-Ming Wu, chief advertising and marketing officer of the sneaker resale platform Stadium Items, advised GQ that “Travis Scott is arguably the most important sneaker collaborator,” matched solely in hype and gross sales by the late designer Virgil Abloh—who, like Scott, started working with Nike in 2017. Since partnering with the sportswear large, Scott turned a sought-after serial collaborator, however within the weeks and months after Astroworld, a lot of these companions, together with Nike, Dior, McDonald’s, Epic Video games’s Fortnite, and the Parsons College of Design, opted to both terminate or droop any ongoing tasks with the rapper. In December, beverage large Anheuser-Busch introduced that it might discontinue Cacti, Scott’s line of laborious seltzers, which had solely hit shops in March earlier that yr.
Along with revisiting his model offers, Scott has made a return to performing in latest months at non-public occasions, together with a pre-Oscars celebration in March and a Coachella afterparty in April. He additionally made a return to the pink carpet on the Billboard Music Awards final weekend alongside his associate, Kylie Jenner, and their 4-year-old daughter, Stormi. He’s slated to headline a music competition in Santiago, Chile in November 2022, although Selection studies he can also carry out at different main festivals this summer time, presumably additionally within the U.S.