By Matt Schlapp for RealClearPolitics
An previous marketing campaign adage argued that political endorsements typically aren’t definitely worth the paper they’re printed on, and till President Donald J. Trump, they had been proper.
Now a very powerful political asset any Republican candidate might earn is the Trump endorsement, and the way he’s utilizing it should proceed to reshape the Republican Social gathering and freeze the 2024 discipline.
Now we have all watched as previous Republican presidents fade into obscurity after departing the Oval Workplace. Usually, their departures from D.C. marked the conclusion of their political ambition after weathering the arrows of the White Home press corps.
In every case, aside from Ronald Reagan, their endorsements are seldom sought and matter little.
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Simply consider the irony, as George P. Bush actively labored to earn President Trump’s endorsement for Texas lawyer normal. George P., son of former Florida Gov. Jeb Bush and grandson of former President George H.W. Bush, stayed very near President Trump in his public feedback, and got here to appreciate that his household connection and personal accomplishments as the present Texas land commissioner weren’t sufficient within the period of Trump.
Whereas Trump in the end backed incumbent AG Ken Paxton (pictured, at left) for reelection, it illustrated that in right this moment’s Republican Social gathering, there is just one lane: the Trump lane.
That’s why it got here as little shock when information broke late Thursday night time that Congressman Anthony Gonzalez — one of many 10 GOP Home members who voted to question President Trump — introduced he wouldn’t search reelection. He was being crushed badly within the polls by Max Miller, his Trump-endorsed challenger, and he acknowledged there was no viable path to victory.
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President Trump’s success and affect continues to defy the political norms of the corrupt political class and, in doing so, he has established an unprecedented degree of political affect.
To this point in 2021, President Trump’s endorsement report in Republican elections is 10-0. Six of these victories had been in aggressive elections to guide the nationwide and state Republican events.
One other victory got here within the Republican main to guide Staten Island, N.Y., as borough president. Lower than 72 hours earlier than polls closed, President Trump endorsed Vito Fossella, a former congressman, who was working towards a formidable opponent, the minority chief of the New York Metropolis Council.
The minority chief campaigned with each main endorsement in Staten Island: the native Republican Social gathering, the police and commerce unions, municipal politicians. However, on the Saturday earlier than the Tuesday election, President Trump endorsed Vito Fossella — and Vito received.
In 2020, 120 of the 122 candidates President Trump endorsed in congressional main elections received, and the 2 who didn’t, misplaced to candidates who efficiently ran campaigns by arguing they had been extra “Trump” than their opponents. Furthermore, their opponents did not correctly educate voters of their Trump endorsement.
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Within the 2020 Senate primaries, President Trump was undefeated: 21-0.
Throughout his personal reelection marketing campaign, President Trump extensively campaigned for the whole Republican ticket, main over 50 “tele-rallies” and audio endorsements for congressional candidates and issuing a whole bunch of endorsements for candidates up and down GOP tickets — to not point out all of the rallies that supplied a platform to candidates to be in entrance of mega crowds that solely President Trump can appeal to.
President Trump’s success in essential swing states like North Carolina and Iowa led to the victories for Sens. Thom Tillis and Joni Ernst. Within the Home, political pundits predicted Republicans would lose 15, 20, or 30 seats. As a substitute, Home Republicans received 26 of 26 “tossup” races.
And, for the primary time in many years, zero Home incumbents misplaced — lots of whom campaigned with the endorsement of President Trump.
It additionally needs to be famous that it isn’t simply the truth that President Trump can decide candidates out of obscurity and sweep them into workplace. He has proven a capability and willingness to encourage celebration unity — even when coping with distinguished Republicans who weren’t behind him in 2016.
Sens. Mitt Romney and Mitch McConnell might have been extraordinarily susceptible if Trump had not come ahead and endorsed them. President Trump didn’t wish to divert time and sources in purple states, so he made the additional effort to try to unify the celebration.
Sadly, as we noticed in too many circumstances, that institution Republicans and RINOs, who lobbied onerous for a Trump endorsement, finally put their political standing in D.C. forward of the MAGA motion and the conservative insurance policies that activists have been working towards for many years.
This cycle, senators, governors, congressmen, and even billionaires and titans of business have flocked to the president’s Bedminster and Palm Seaside properties, asking for his assist and elevating cash. Ask any donor within the nation: These are the fundraisers they wish to attend — even when the president shouldn’t be in attendance.
In Ohio and Arizona, the place Senate candidates J.D. Vance and Blake Masters are backed by tremendous PACs with over $10 million, they each are nonetheless aggressively positioning for the Trump endorsement.
They rightfully acknowledge all the cash on the planet can’t overcome the political energy of President Donald J. Trump and the MAGA motion. In reality, within the Trump period, marketing campaign warfare chests should not as vital as being seen as central to America First.
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Nevertheless, the ability and demand for the Trump endorsement shouldn’t be the one signal that affirms President Trump’s political energy. He additionally maintains a singular capacity to weave his political affect along with the truth that he earned nice respect for his insurance policies and total report as our president.
On Sept. 11, whereas politicians assembled at Floor Zero at a closely restricted ceremony with throngs of media in tow, President Donald J. Trump honored the day by visiting a firehouse and police precinct. He delivered two lovely speeches and answered questions instantly from the firefighters and law enforcement officials in attendance.
It wasn’t glitzy, he didn’t ship out a media advisory or arrange a giant manufacturing, however as an alternative he engaged instantly with those that got here collectively to honor the sacrifice of their family members who had been misplaced on Sept. 11, 2001.
The viral moments that had been captured embodied Donald J. Trump the New Yorker — an actual man who loves his metropolis and the individuals who get up every single day to maintain it protected. This was quintessential Donald Trump.
President Donald J. Trump isn’t just the 45th president of the USA and he isn’t just the chief of the Republican Social gathering.
He continues to embody every part that makes America nice, and that’s why he stays essentially the most highly effective drive in American politics — and it’s why if he decides to run in 2024, he stands to make historical past by profitable once more.
Syndicated with permission from RealClearWire.
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