Authenticity

Coping in a World That Rewards Fakeness, Punishes Authenticity

January 30, 2024

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Over the last decade, our world has become terrifyingly inauthentic. From rampant fake news to the rise of online bots,…

Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity

December 25, 2023

17

“Mass advertising can help build brands,” longtime Starbucks CEO Howard Schultz once prophesized, “but authenticity is what makes them last.”…