Meera isn’t any stranger to coping with the frustrations of discovering correct options for her hormonal imbalances and irregular intervals that weren’t simply momentary fixes to suppress signs.
As soon as she began opening up together with her struggles, she discovered many different girls in her circle battled related well being circumstances. Meera’s college good friend, Rinisha additionally observed her personal shut circle struggling to search out assist to handle or deal with their polycystic ovarian syndrome (PCOS).
When Meera and Rinisha reconnected years after graduating, this subject of underserved feminine healthcare got here up over brunch, and so they lamented that they weren’t within the well being subject.
“After which we had an aha! second and have been like wait, we might not be licensed as well being practitioners however we do have expertise and experiences that might doubtlessly make a distinction for ladies on the market,” they instructed Vulcan Publish.
With this determination, Meera introduced her consulting and startup expertise to the desk whereas Rinisha contributed her medical bioscience and SME advertising and marketing information, and collectively, they set about creating Citayana Being.
They plan to formally launch round December 2021.
A standard concern that’s nonetheless largely unaddressed
Citayana Being has its core concentrate on PCOS, and the duo defined it’s as a result of the power situation is the most typical hormonal dysfunction amongst girls, with 1 in 10 affected by it.
Nonetheless, it’s additionally tough to diagnose and the assets and means to handle it are scarce. With out correct care administration, PCOS can become severe well being points comparable to infertility, kind 2 diabetes, endometrial most cancers, and extra.
One of many main difficulties with diagnosing PCOS is as a result of completely different signs every particular person could have. “Most ladies waste years and lots of, if not hundreds, of Ringgit visiting greater than 3 practitioners on common in pursuit of getting a prognosis, efficient care administration, or dietary supplements,” Rinisha and Meera mentioned.
Then there’s the truth that PCOS prognosis, care, and therapy aren’t lined by insurance coverage except one must surgically take away cysts of their ovaries.
“At Citayana Being, we need to assist girls determine and navigate PCOS and different hormonal imbalances by rising earlier prognosis and offering coordinated, holistic, and personalised care to handle their signs,” the duo defined.
However don’t get it incorrect, they’re not attempting to exchange a bodily go to to a physician’s workplace. As a substitute, what you’d get on the location could be a consolidation of verified practitioners consisting of gynaecologists, health coaches, dietitians, various care practitioners, and extra.
“The important thing issues we have a look at are their information with PCOS, expertise in treating sufferers with PCOS, and their accreditations,” they shared, including that in fact aligned values mattered too.
“Understanding every practitioner’s method to care administration can be carried out to make sure it’s one thing sustainable for ladies, that it empowers and allows them to proceed the journey on their very own in the long term.”
Going past menstruation & fertility
When talking of femtech in Malaysia, quite a lot of the present options sort out menstruation and fertility. Past these markets, different feminine points stay underserved.
Dictionary Time: Femtech refers to software program, services and products, and diagnostics that use know-how to enhance girls’s well being.
“In addition to that, many women-focused points which have alternatives for femtech improvement have been subjects that have been stigmatised and, to a sure extent, nonetheless are at present,” the duo shared.
These are just some the explanation why it’s taken this lengthy to see adjustments. Fortunately, consciousness is on the rise now, with extra conversations ongoing and platforms rising. The duo likened it to the best way psychological well being consciousness developed domestically over time.
Rinisha and Meera can onboard all of the professionals and consultants they need on their website, however with out the belief of customers, there will probably be little use for the options provided.
That it’s a healthcare website implies that belief is all of the extra paramount, which may very well be a problem for the brand new startup. To beat this, the workforce will present touchpoints the place customers can go for an preliminary free session to expertise the location, after they’ve signed up or joined the waitlist right here.
“With well being, every individual’s wants, preferences, and objectives are completely different and moreover seeing if we’re capable of meet theirs, it is crucial for them to determine if we are able to dwell as much as their expectations but additionally are snug with us,” the duo mentioned.
Citayana Being’s packages will deal with the 4 forms of PCOS: insulin resistance PCOS, adrenal PCOS, inflammatory PCOS, and post-pill PCOS.
With the number of professionals on their website, customers will be capable of choose between typical medication approaches, various ones, or a mix of each to swimsuit their wants.
As a result of there isn’t any one-size-fits-all therapy for PCOS, the pricing vary of packages would differ, and the workforce will present up to date costs upon launch.
Far more might and must be carried out
Leveraging key companions which might be already impacting girls’s healthcare will probably be a method that Rinisha and Meera foresee Citayana Being’s progress scaling, other than word-of-mouth advertising and marketing.
By working with specialised resolution suppliers, the startup might additionally contribute to addressing financing assist for PCOS prognosis and care, for instance.
In fact, there are additionally many different gaps by way of services and products that serve girls in numerous life levels, as regards to their sexual healthcare, postpartum care, child care, and menopause care.
Whereas Citayana Being didn’t particularly say that they might enterprise into these areas per se, Meera and Rinisha acknowledge the numerous alternatives on the market for the taking.
It will be actually attention-grabbing to see gadgets created for early detection of breast most cancers or ovarian most cancers. One other space could be creating medication extra appropriate for ladies; at present girls are underrepresented in medical trials for brand new treatment and this generally ends in girls having extra unwanted side effects to medication on account of incorrect dosages or organic variations. One can solely think about how large the market measurement could be if that have been carried out.
Rinisha Devi Vijayen & Meera Maniar, co-founders of Citayana Being.
- You’ll be able to be taught extra about Citayana Being right here.
- You’ll be able to examine different Malaysian startups right here.
Featured Picture Credit score: Rinisha Devi Vijayen & Meera Maniar, co-founders of Citayana Being