An Honest Review of the Viral Milk Makeup Jelly Tints

wdc tv news staff March 18, 2024

9 3 minutes read

There’s no denying the power that TikTok holds. If a product goes viral it can sell out in minutes, making the demand even higher. This is especially true when it comes to makeup. I’ve lost count of the amount of times I’ve seen a product trending on the app, convinced myself that I need to try it and spent hours searching online, only to realise that it’s sold out everywhere.

If you’ve opened up the app lately, then you might have come across the Milk Makeup Cooling Water Jelly Tints. These clever products gained so much attention thanks to the fact that they look just like jelly, and they sold out in 24 hours when they launched in the US. If you’ve been wanting to get your hands on them, then you’re in luck, as the products have finally come to the UK. I managed to get my hands on every single shade before they launched, so I thought it was only right that I shared my thoughts with you to see if they are really worth the hype.

If you’re yet to come across these jelly tints, let me fill you in. As mentioned above, these products went viral due to the unique, jelly-like texture. They can be used on both the lips and the cheeks to add a flush of colour, and everyone is raving about how cooling they feel on the skin.

I’m a big fan of multi-use makeup products so I was desperate to give these a go, and as you’ll see below, the results were very surprising…

Milk Makeup Cooling Water Jelly Tint Review:

What Does the Milk Makeup Cooling Water Jelly Tint Do?

a picture of the milk makeup cooling water jelly tint

These lip and cheek stains have been designed to add sheer, buildable colour that lasts all day long. The clever applicator allows you to glide the product onto your skin and claims to add a “watercolour-like finish”. Not only that, but the formula is full of vegan collagen, aloe and seawater which provides a refreshing effect when applied to the skin. There are four shades available, from a bright orange to a deep, purplely-pink.

How Do You Use the Milk Makeup Cooling Water Jelly Tint?

a swatch of the milk makeup cooling water jelly tint

Although you can swipe the product directly onto the skin, there are actually lots of ways to use this product. If you want more of a statement look, you can apply to the skin and blend with your fingertips or a brush. However, if you prefer a more subtle finish I would recommend dabbing your fingertips or a brush into the product before applying it to the skin.

Is the Milk Makeup Cooling Water Jelly Tint Worth It?

@gracelindsay__ testing the milk makeup cooling water jelly tint

So, how did I find the product? I’m not going to lie, when I first took them out of the packaging, I couldn’t understand how they would add much colour to the skin. The formula really does look like jelly, which made me think that the colour payoff would be pretty weak, which is not what I want with something that costs £22. I’m sure you can imagine my surprise and relief when I swiped the pink shade onto my cheeks and was left with the most beautiful, naturally-flushed finish. Much to my surprise, you don’t need to use a lot in order to make an impact when it comes to these tints. After trying all four shades it’s safe to say that I had fallen in love with formula, and have reached for these products every single day since testing them out.

Another thing I was sceptical about was how cooling the tints would feel on the skin. Again, I needn’t have worried, as they were so refreshing on both the cheeks and lips. I already know that I will be popping these in my bag during summer for a little pick me up throughout the day.

As you can tell, I can totally see why these products have gotten so much hype. Sure, they might be popular because of the unique texture and appearance, but the formula really stands out compared to other multipurpose makeup sticks on the market. I highly recommend getting your hands on these before they sell out (because I have a feeling they will).