8 Major Autumn/Winter 2024 Trends from London Fashion Week

London Fashion Week, you spoiled us this season! The Who What Wear team spent a solid five days taking in the the autumn/winter 2024 runways that were sprinkled around the British capital and my, what a stylish scavenger hunt it was. We found ourselves in the grandeur of The British Museum where Erdem showcased a beautiful collection as per usual, with a few very intriguing surprises along the way (more on what those were later).

There were collections tapping into the corporatecore aesthetic that were held in city skyrises, while others were set against a backdrop of leather-bound books and oak wood panelling in quiet neighbourhood libraries (thank goodness for our slick Volvo car which meant we didn’t miss a single show!). Much like the locations in which they were held, the forthcoming season’s collections were just as unpredictable, presenting us with the freshest selection of trends we’ve seen in a long while. Yes, red is still a predominant theme (much as it has been for the last three seasons) but, as a writer, I’ve been urning to have something new to tell you about. Thankfully, autumn/winter’s 2024 trend line-up delivers just that.