Photo: Courtesy of Cuup
It’s never a bad time to update you lingerie drawer with the best underwear for women—but where to begin? Whether it’s a minimal-coverage no-show thong or a simple boy short, everyone has their preferred cut, color, material, or silhouette. Regardless of personal preference, most would agree that the best underwear for women shouldn’t skimp on comfort—but your go-to pair doesn’t have to skimp on style, either.
Beauty doesn’t have to mean pain or discomfort, especially when it comes to our most intimate garments. From sexy yet breathable mesh designs to silky bikini-style panties and modern iterations of the tried-and-true cotton briefs, the best underwear for women can be both pretty and practical. Here are 26 good-looking options for everyday wear to add to your underwear drawer now.
Vogue’s Guide to the Best Underwear for Women
The Japanese casual wear retailer is the go-to place for everyday minimalist essentials: from minimalist clothing, outerwear, loungewear, and intimates—or, as they say, “innerwear.” Created with comfort in mind, Uniqlo makes innerwear in a wide range of colors and neutrals for daily wear, including the brand’s Airism line for soft and seamless coverage.
Skims seemingly does it all—shapewear, strappy intimates, everyday undies, bodysuits, and soft loungewear—and somehow, all of it manages to be both sexy and cool. For chic yet surprisingly comfy underwear, we love the brand’s Fits Everybody collection for a soft, yet stretchy fit, and the Cotton collection for breathable, reimagined classics.
Araks is consciously-created lingerie and swimwear with a genuine love of color and texture. The New York-based brand (where pieces are made locally, too) specializes in size-inclusive matching sets crafted from upcycled fibers in a range of vibrant colors and unique textures—and for the monochromatic lovers, Araks has many neutral options to select from, too.
Founded in 2012, Fleur du Mal (loosely translated to “naughty flowers”) is derived from the title of a collection of poems by Charles Baudelaire. The whimsical French-named brand offers intimates, ready-to-wear, and swimwear, cheekily proclaiming a mission to inspire “dressing up and undressing.” But it’s not only frills and fanciful panties—Fleur du Mal also offers everyday styles like the one below.
The female-founded, British brand, Stripe & Stare designs undies with the modern woman in mind, who’s “too fun for frumpy underpants and too busy to wear anything uncomfortable” to which we say, brava! With playful prints, fun embroideries, and the softest material, Stripe & Stare has something for everyone—even every astrological sign.
Free People’s lingerie section offer every day lounge sets, lacey pieces, ultra-stretch no show panties—we’re especially fond of its bulk packs to spruce up our lingerie drawers in one go.
CDLP specializes in luxury essentials consciously constructed in Europe. The Swedish-based brand uses innovative materials like Lyocell, which is a silk-like, soft, breathable, and moisture-wicking fabric derived from renewable wood sources. Offering six different cuts, shoppers can rest easy knowing their panties are as comfortable as they are eco-friendly.
The cheekily-named Commando promises intimates with a fit and feel that’s the next best thing to wearing nothing at all. The brand’s precisio- cut pieces promise to never show throw through your clothes, giving a “naked” look without any uncomfortable elastic or unsightly panty lines.
Cou Cou intimates doesn’t want its shoppers to have forgo comfort or cuteness. With retro-inspired silhouettes that represent best of both, all of the brand’s pieces are made from 100% GOTS-certified organic cotton rather than synthetic fibers, offering the utmost soft and breathable texture for everyday wear—not to mention its selection of flattering cuts and coquette-approved French lace trims.
Prioritizing fabric, feel, and the perfect fit, Thirdlove wants to elevate the everyday experience of its customer. Beyond the basics, you can shop for undies depending on your mood and needs, too: Thirdlove has it broken out into online categories: Super Stretchy, Breathable Cotton, Barely There, Sexy, or Seamless.
Hanky Panky is somewhat of a Founding Father—scratch that, Founding Mother—of comfy yet cute underwear. The intimates brand has been around since the late ’70s, popularizing the thong before its time. Hanky Panky has size-inclusive options in various cuts, shoppable by your favorite style or occasion. Are you due to treat yourself with some self-love for Valentine’s Day? Hanky Panky creates adorable rose-shaped bouquets of lace thongs, and you can customize your
“flower” box with your preferred colors and style.
Since Day One, Everlane’s been on a mission to make accessibly-priced, sustainably-minded staples—including intimates. Offering a range of cuts, Everlane has fuss-free picks for the neutral-tone-loving minimalist.
The Italian brand Intimissimi serves up affordable silk and lace-trimmed basics that rival many of its luxury counterparts. Better yet, Intimissimi creates around 90% of its products in its own factories for heightened control of the production chain.
Skin was created to bring women comfortable yet simple and chic styles that are also sustainably made. With a range of modern silhouettes from natural materials, shoppers can browse by fabric for their favorite lingerie, tanks, tees, knit dresses, or pajamas.
Are you looking to add some French flair to your underwear drawer? Then Parisian label Eres, is the brand for you. Eres offers beachwear, lingerie, and loungewear, to create a complete wardrobe of intimates that put craftsmanship front and center.
The Great Eros was founded in 2016 as a celebration of pleasure in all its forms—promising styles that look as good as they feel. It’s Tenga undies are one particular favorite.
For cute styles that won’t break the bank, Victoria’s Secret offers a range of cotton panties in a variety of cuts, colors, and fun trims.
Spanx is designed for women, by women. Founder Sara Blakely, started the brand when she realized she didn’t have the right undergarments for a smooth look under her white party trousers, and in 2012 she was named one of the youngest self-made billionaires. But it’s not all stockings and slimming shapewear, either—you can find cotton thongs, seamless underwear, panty packs (we love the neutrals, below), and much more.
Subset (formerly, Knickey, for early adopters who might be familiar!) is all about essentials made from organic cotton. In fact, the brand has garnered a cult following for its different styles—shop lowrise, highrise, maximum, or barely-there coverage.
Functionality and sensuality are at the core of Kye, a contemporary intimates brand. Pieces are handmade locally in Los Angeles in partnership with woman-owned factories, and all intimates are made from carefully selected deadstock or renewable materials to minimize environmental impact.
Founded in 2012, Baserange is all about modern minimalism thorough comfortable silhouettes with clean lines; its designs are made from natural and recycled materials to reduce environmental impact.
Founded by Santa Barbara-born sisters in 2016, Dôen is a women-run business specializing in nostalgic collections inspired by coastal California. While the brand may be best known for its printed tops and dresses, its romantic intimates are a well-kept secret (though, likely not for long!).
Cosabella has been creating luxury lingerie since 1983, with an Italian name meaning “beautiful thing.” Since the brand’s beginnings, Valeria Campello has built the lingerie company’s pillars on fostering individuality, confidence, and femininity. For the modern-day Coasabella fan—you can shop by size, style, skin tones, or fabric online.
Cuup defines itself as sitting at the intersection of style and function. Whether you prefer skin tone-matching underwear, playful animal prints, whimsical florals, or just the classics, Cuup has options for all, no matter your style. (Bonus: The brand offers free shipping on orders and even returns.)
Negative Underwear has been on a mission to uncomplicate women’s intimates since 2014—a decade later, the women-founded and -operated brand is still focused on fit-tested undergarments that look great and feel even better. The brand’s minimalist approach emphasizes comfort, quality, and function first, offering sleek yet sexy wearable styles from XS to XXL.
Hello Beautiful was born from founder Greer Simpkin’s desire to bring the high-quality fit of European intimates and the simple elegance of well-made cotton lingerie to the American market. The brand offers classic black or white styles with a hyper-femme twist, shoppable as sets or separates.
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