Life Style

ShopeeFood Malaysia will launch soon, here are its features and pricing

Shopee in the present day introduced that its in-house meals supply service, ShopeeFood, will probably be formally launching on September 24. That being mentioned, the characteristic is definitely already publicly accessible for customers. This comes a couple of months after the e-commerce big introduced that it was in search of supply riders and eatery companions again in June 2021.

In contrast to its variations in Vietnam and Indonesia which require a separate app, ShopeeFood will be accessed via the homepage of Shopee’s predominant app. Nonetheless, you’d first have to allow your location to see the ShopeeFood icon and eating places close by.

The service will probably be rolled out to customers in batches, and is ready to be accessible to over 8 million Malaysians within the Klang Valley in whole. To this point, it’s onboarded fairly plenty of F&B joints together with A&W, Burger King, Dave’s Deli, and Tealive together with small-time hawker meals stalls.

With companies already addressing e-commerce, meals supply, grocery, funds, and extra, the Shopee app is increasing to turn out to be a digital one-stop-shop for its clients.

Testing its performance in opposition to the large boys

In 2021, Malaysia doesn’t lack meals supply apps. Aside from GrabFood and foodpanda, we’ve additionally acquired options like airasia meals, LOLOL, and EASI (previously Hungry), to call a couple of.

ShopeeFood’s interface doesn’t look any completely different when in comparison with GrabFood. In it, you’ll first be met with the app’s high picks and proven the present promos tagged in every providing. 

The welcome pages for ShopeeFood (left) and GrabFood (proper)

Many of the retailers on ShopeeFood are ones I’d often see on GrabFood as properly, however that’s anticipated contemplating I dwell in central PJ. 

Apparently although, my colleague in Sungai Buloh reported that he truly noticed extra choices that had been nearer in distance to him (round 2km) on ShopeeFood when in comparison with GrabFood (4km or additional). This meant he was seeing completely different choices than the same old too.

The choices my colleague noticed on ShopeeFood (left) and GrabFood (proper)

ShopeeFood’s search features work equally to different meals supply apps, and also you’ll be prompt a couple of trending searches that are presumably based mostly on what others are in search of.

The ordering course of is pretty normal to what you’ll get from different gamers as properly. After selecting your restaurant, you’ll be met with the menu gadgets accessible to order in an inventory type.

With this new launch comes a plethora of promos, which I needed to benefit from for my mid-day espresso. To which, I got here to grasp that ShopeeFood’s present availability would possibly simply be a trial for now.

Through the cost course of, I used to be confronted with some difficulties the place an error message popped up after I selected on-line banking as my cost possibility. 

I couldn’t pay with the web banking methodology

Moreover, all of the promos similar to its present free supply providing weren’t supported via this cost methodology. However that’s not new for Shopee, as it appears that evidently it’s pushing for the utilization of its personal e-wallet for ShopeeFood too, just like the way it does for its e-commerce transactions.

Cancelling the order to attempt once more, I used ShopeePay as an alternative, and was immediately capable of affirm my order (with the promos). You’ll be proven the identical map most supply apps include to maintain observe of your order standing.

It’s doubtless that ShopeeFood has but to fine-tune its logistics programs and deploy its riders. quarter-hour after cost, ShopeeFood cancelled my order with a refund as they couldn’t discover me a rider.

My order was cancelled by ShopeeFood

How does it fare price-wise in opposition to its predominant opponents?

To match costs throughout the favored apps, I mock-ordered a daily sized cup of Signature Brown Sugar Pearl Milk Tea from Tealive. Sadly, I couldn’t embody airasia meals on this transient comparability as a result of I used to be unable to seek out the identical Tealive retailer.

All 3 supply platforms had the identical base value of RM8.50 for the drink however differed in supply charges. GrabFood additionally charged a small order charge which racked up its value slightly.

From the identical retailer to my location, every order was priced:

  • ShopeeFood: RM13.50 (RM5 for supply with out the promos)
  • GrabFood: RM15.50 (RM5 for supply + RM2 for a small order charge)
  • foodpanda: RM12.49 (RM3.99 for supply)
Left to proper: ShopeeFood, foodpanda, and GrabFood orders for a similar merchandise

It may be mentioned that ShopeeFood sits proper in the midst of the pack. But when the free deliveries its e-commerce web site is thought to supply carries ahead for the meals supply service (for many who use ShopeePay), it could simply be essentially the most inexpensive possibility of this pattern.

To be honest, nevertheless, ShopeeFood has but to formally launch, so we’ll have to attend and see if any adjustments to its present performance or pricing will probably be made then.


Whereas ShopeeFood is getting into a crowded area for meals supply companies, the figuring out issue for purchasers on whether or not it is a worthwhile launch could be in its costs and supply radius. 

As for retailers, it’ll principally rely upon the fee charges being charged and the promos being provided on the platform. F&B operators have beforehand made it recognized to us that these factors are sometimes their greatest elements in selecting which apps to associate with. 

We’re additionally unaware of how giant ShopeeFood’s fleet at present is as properly, and the competency of their riders in fulfilling deliveries could be a essential issue for each customers and retailers. 

ShopeeFood should show its reliability to each customers and retailers if it needs to be extra than simply one other, much less favoured meals supply service in Malaysia.

  • You may learn extra Shopee-related articles we’ve written right here.

Additionally Learn: 9 details about private loans in M’sia it is best to know to borrow responsibly in a pandemic

Featured Picture Credit score: Shopee

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